Insect-Based Protein for Pet Food Brands

Insect-based protein is gaining traction in the pet food industry as a sustainable, highly digestible, and nutrient-rich alternative to traditional animal proteins. However, many pet food brands face challenges when integrating insect protein into their products — ranging from sourcing and formulation to regulatory and consumer acceptance issues.

This guide will break down the key components of the problem, outline common challenges, and provide a step-by-step roadmap to help brands adopt and successfully market insect-based proteins.

1. Problem Breakdown

Key Challenge:
Integrating insect-based protein into pet food in a way that is nutritionally sound, regulatory-compliant, cost-effective, and accepted by consumers.

2. Smaller Components & Common Issues

3. Step-by-Step Guide to Implementation

Step 1: Identify and Vet Insect Protein Suppliers

Actionable Steps:

• Partner with reputable suppliers like Ynsect, Protix, or EnviroFlight.

• Assess for: consistent supply, certifications (e.g., GMP+, ISO 22000), and sustainability practices.

• Request detailed lab analysis on protein content, microbiological safety, and allergen profiles.

Tools/Resources:

• Supplier audits

• Quality assurance checklists

• Supplier comparison matrix

Step 2: Conduct Nutritional & Palatability Testing

Actionable Steps:

• Test formulations using black soldier fly larvae (BSFL), mealworms, or crickets.

• Collaborate with pet nutritionists to balance amino acid profiles.

• Conduct palatability trials with target animal species (dogs, cats).

Case Study:
Mars Petcare tested BSFL in their dry kibble formulations, ensuring digestibility and consumer acceptance through controlled feeding trials.

Step 3: Navigate Regulatory Landscapes

Actionable Steps:

• Consult regulatory experts or hire consultants to navigate:

  • USA: AAFCO approval (BSFL approved for dogs)

  • EU: EU Regulation 2017/893 (BSFL, mealworms approved for pet food)

• Ensure accurate and compliant labeling (e.g., “Black Soldier Fly Larvae Meal” rather than “insect protein”).

Resources:

• AAFCO guidelines

• EU Novel Foods database

• Regulatory affairs consultants

Step 4: Develop Transparent & Engaging Branding

Actionable Steps:

• Educate consumers with science-backed benefits: low environmental impact, high digestibility, hypoallergenic.

• Use terms like “eco-friendly protein” or “sustainable insect meal.”

• Provide transparent sourcing and sustainability stories on packaging and websites.

Example:
Yora Pet Foods uses storytelling to emphasize their insect-based pet food’s environmental impact, leading to a strong niche brand following.

Step 5: Pilot Launch & Consumer Feedback Loop

Actionable Steps:

• Launch limited batches via D2C or specialty retailers.

• Use QR codes on packaging for educational content.

• Collect customer feedback and adjust product/formulation accordingly.

Strategies:

• Offer samples or discounts for first-time buyers.

• Implement post-purchase surveys.

Step 6: Scale & Diversify Product Line

Actionable Steps:

• Expand to multiple formats: dry kibble, wet food, treats, supplements.

• Diversify insect protein sources to mitigate risks (e.g., blend BSFL with plant-based proteins).

• Explore functional health claims (e.g., joint support, skin and coat health).

4. Prevention & Future-Proofing Tips

• Maintain supplier relationships: Lock in long-term contracts to avoid shortages.

• Stay ahead of trends: Monitor consumer sentiment and emerging protein technologies.

• Regular product testing: Quarterly audits for nutritional consistency.

• Invest in education: Create blog posts, videos, and infographics to inform customers.

• Monitor regulation changes: Subscribe to industry newsletters like Pet FoodIndustry and AFIA updates.

5. Next Steps & Call to Action

✅ Immediate Next Steps:

1. Assess feasibility by contacting 2–3 insect protein suppliers.

2. Schedule formulation consultations with a pet food nutritionist.

3. Initiate regulatory research for target markets (US, EU, etc.).

4. Draft a pilot marketing campaign highlighting the eco-benefits.

🚀 Call to Action:

Start your journey toward sustainable innovation today. Reach out to a formulation consultant or protein supplier to begin trials. The future of pet nutrition is here—don’t get left behind.